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10 Dec

Trend Callout: Frong

Posted by Bikini Owner

A major ’90s revival is on its way — and particularly in swimwear, which we first saw at Miami's Swim Week events in July, when a gazillion designers sent this new silhouette down the catwalk. We doubted that it would catch on so hard – but we’re proven wrong.


Frong on the runways


Lately, pretty much every celebrity is in one, and our Instagram feed is filled with this Baywatch high-cut look, in both one-pieces and bikini bottoms. We’ve seen some cuts reach rib-cage lengths and it makes us wonder how much higher can it get?


Celebs in frongs


For now, we love that this silhouette elongates our stems and accentuates every female’s figure – it’s truly meant to complement every body type, so don’t shy away from this shape, even if it seems crazy daring at first glance. 


Bloggers in Frongs


A couple guidelines: Avoid loud, pop colors – you may mimic the ’90s a little too literally, and that’s just not okay. Remember, the higher the cut the riskier it becomes ... and the more heads you’re bound to turn. 


Frongs to shop

Kovey Surfari One-Piece, $100 / Minimale Animale The Stud Lucid Outlaw Top/The Lovesick Brief, $120/$120 / Ipanema Macaw One-Piece, $200 / Zigilane That Bee, $279

Feeling frong inspired?