Mara Hoffman Swim Takes Beach Chic To New Heights
Take one look at Mara Hoffman's incredibly flattering, feminine, sensual swimsuits and it probably won't surprise you that the New York-based designer grew up in ballet gear. Close-fitting leotards make for the perfect training ground for second-skin swimwear, and Hoffman's swim line (it's 30% off right now!) reflects the body awareness and respect for the curves and planes of a woman's body.
Known for her dramatic, flamboyant prints, Hoffman's game-changing swim line takes a cue from her ready-to-wear pieces, which always shimmer with sexy details and unique construction. Debuting high-waisted briefs at a time when low-cut, skimpy bottoms were the status quo might have been a nervy move, but it was one that put Hoffman on the swim map as a style siren and created a new go-to silhouette for women on the beach. Don't get us wrong—she cuts a mean teeny bikini, too, but understands the need for fuller-coverage swim that doesn't skimp on the sex appeal. We love the way she's brought the rash guard into our swim looks, and how Hoffman's dresses and separates mix so well with her swim pieces, creating the ultimate beach-ready wardrobe.
Hoffman knows that creating swim pieces for women is a huge responsibilty—she's clear on the fact that wearing a bathing suit is the closest thing to being naked in public and that that is a vulnerable position to be in—and takes great pains to consider how each design decision affects her customer. You can tell as you peruse each piece in her collection, which is crafted from luxe Italian fabrics that form and flatter. If you haven't made a splash with your suit in a while, Mara Hoffman is the place to start.