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19 May

Line We Love: Heidi Merrick

Posted by Bikini Owner

When your dad is a legendery surfboard shaper, you grow up on the beach. Which explains why L.A. based designer Heidi Merrick so easily nails the easy, breezy California aesthetic—it's in her blood.

Merrick launched her namesake line in 2006, and it's grown to become a mainstay of chic boutiques worldwide.

Drawing inspiration from sources as wide-ranging as Hemingway's writings on the sea and utilitarian sporty classics like wetsuits and board bags, the pieces that Merrick designs have a refined grace and simplicity that can only be described as modern American minimalist.

Devoted to keeping the production of her collection entirely local, Merrick works from a studio in downtown L.A.  and utilizes sewers and factories that are all a stone's throw from her desk.

One of the trademarks of the Heidi Merrick collection is Merrick's use of vegan leather, which offers a sturdy, tough accent to the ethereal gowns she's also known for.

At home in Silverlake, Merrick uses the same focus in creating a home space that she does with her collection, subscribing to a beachy, vibrant vibe that feels really comfortable and stylish all at the same time.

We're clamoring for the crisp, all-white separates from her Spring/Summer 2015 collection, as they just exude an easy elegance, something that might seem contradictory, but once you see the clothes, you realize it's a wonderful mashup.