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06 Jun

L.A. Design, Global Style

Posted by Bikini Owner

By Korrie Martinez

A Los Angeles-based line that merges exclusivity with world-class design, Syrup Swimwear brings European influence to America’s pool scene.

After traveling the Mediterranean Sea and South American coast in 2003, designer Aaron Fust was inspired by the luxe beach lifestyle abroad where pool parties and ocean front clubs were typical. When he returned to the U.S. the following year, he discovered that a similar culture was catching on stateside, and envisioned creating fashion-forward swimwear catered to this growing trend.  

Ladies with an agenda of hotel pool parties and day-to-night beachside activities require a swimsuit that is stylish, functional, and outfit-oriented. At the request of his female friends, Fust started Syrup in 2005 to meet the new demand of party-perfect statement swimwear.

Today the label maintains its standard of fine fabrics and trims, nickel and led-free jewelry grade hardware, and a fit that is worked and reworked to perfection. Designs are manufactured in small batches to avoid those dreaded b*tch-stole-my-look moments and allow Fust to create custom designs for his top clients. Found in high-end resorts along the west coast, and available now in the Bikini.com shop, Syrup Swimwear is making a name for itself among today’s It girls and trendsetters.  

To find out more about the man behind the bikinis, read our exclusive interview with Aaron Fust below. 

What is the meaning behind the Syrup name?  I wanted one word that reflects all that is feminine and sexy. Every girl likes the sweetness of Syrup, and like every woman, the name Syrup has a little sexy side to it as well. 

How would you describe the Syrup girl?  The Syrup girl has a well-developed sense of style and fashion. She is one that demands both a fashionable and functional garment. The Syrup girl appreciates paying for quality and value. Most of all, the Syrup girl knows that whether she is going for a simple understated look or runway glam, she always wants to look her very best in a bikini.

How does the Syrup brand stand out against other swimwear?  I like to create designs that are eye catching without being overbearing or garish. I love to combine design elements… prints, colors, textures, and trims in unusual ways. Every time I come out with a new cut, or even when I make a trim or textile change, I adjust each pattern to maintain a consistent and perfect fit. It is a tremendous amount of work refining the design, but I think my customers really appreciate a bikini with a perfect fit.

Which 2014 swim trend is your favorite?  I think the American consumer is starting to realize that smaller cuts are slimming. Europe and South America figured out a long time ago that smaller cuts aren't more revealing [but] are like wearing black. Somehow they create a slimming effect.

Where is the best beach in the world?  I must say that I love the beaches in Spain. Uruguay is great in January, the Whitsundays in Australia are amazing, and I recently fell in love with Oahu while shooting the spring 2014 collection.

What are your top beach essentials?  A pareo is so versatile- it’s your number one must have. You can use it as a towel, a shade, a dress, a bag, or even a turban! It’s such a great beach item that you should never go without one. And a bottle of water—you must stay hydrated.

 

Check out more styles from Syrup HERE