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30 May

Hot Looks for a New Generation

Posted by Bikini Owner

Runway Report: BCBGeneration
By: Korrie Martinez,
Bikini.com

BCBGeneration, a brand that strives to deliver a blend of femininity and toughness for the “every girl,” did just that with their 2014 swim collection. The line showed at the SLS Hotel during Miami Swim Week and has everything from sporty to funky styles. 

The show featured midriff-baring rash guards paired with string bikini bottoms that would appeal to athletic women out to scout waves. For the ladies lusting over a little retro-glam, there were high-cut one pieces. Our favorites included one bearing an abstract photo of a woman’s face and another simply reading “rad.” And for those girls who are delicate flowers with feminine flare, polka dots and perfectly placed ruffles reigned.

The models, wearing high buns and big smiles, captured the young, fresh feel of BCBGeneration. Add in suits with a message that represent the millennial culture in their form and function and it is no wonder Joyce Azria, BCBGeneration’s creative director, considers this a brand perfectly on target with its customer.