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03 Nov

Skincare Icon: Aloe Up

Posted by Bikini Owner in Aloe sunscreen, Aloe Up, Joyce Benson, LPGA, natural sunscreen

 

Do you always reach for aloe vera when you're soothing a sunburn? Us, too. There's nothing like the cooling, soothing quality of pure aloe gel or an an aloe-powered cream to take the sting out of sun-fried skin. So discovering Aloe Up, a sunscreen that's been around since 1981, was a forehead-smack moment. From its early days as a test product on the LPGA tour, Aloe Up has been a pioneer in natural sun protection.

Adding aloe gel to a mineral sunscreen formula was an innovative idea that truly changed the game in SPF protection, and for the past 36 years, Aloe Up has been improving and advancing its formulation techniques to create gentle, effective suncare that absorbs easily, doesn't run, and won't irritate eyes after water exposure. It's also biodegradable, which naturally makes it a surf and water-sport favorite. We added Aloe Up to The Wanderlust, our subscription box, because we wanted every mermaid on the planet to know about this genius sunscreen — we've never used anything that feels as light and comfortable on our skin, yet also completely shields it from the sun. With a full range of formulas, from lightweight, full-coverage sprays to easy-to-apply sticks, there's an Aloe Up for everyone in the family — even the littlest kiddos. Spend one day at the beach wearing Aloe Up and you'll get it — this is sun protection that is truly special.