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18 Nov

How L'Oréal Is Changing The Way You Try On Makeup

Posted by Bikini Owner

Bikini Girl Approved: Makeup Genius App

We’ve all been there. Desperate to try on that new lipstick or eye shadow, but have no time to go in store to check it out in person. It's been weeks! Do you risk it, buy it online, and hope for the best? No Bikini girl should chance it, and luckily now you don’t have to.

Makeup Genius, which L'Oréal launched in the summer, is an app that uses a special type of technology that recognizes facial characteristics, so you can virtually try on L'Oréal products. Yup, you read that right. Say goodbye to those stressful drugstore beauty hauls!

How It Works

L'Oréal worked with Image Metrics, a company that creates facial recognition software for video games and movies, to develop a one-of-a-kind virtual makeup experience. Basically, the Makeup Genius app takes a scan of your face, using your iPhone or iPad’s (Android to come later) front-facing camera, so you can see yourself in real time, in makeup products that you’re not actually wearing. What’s more, when you move, like bat your eyelashes or pucker your lips, the digital cosmetics move with you, giving you a true idea of what you’d look like in your chosen products.  

How To Use

Once you’ve downloaded the app and have it open, it’ll take a scan of your face. Once it’s done, it’ll ask if you want to try a particular product or choose from an array of ready-to-wear looks. If there’s a new L'Oréal product you’ve been dying to test out, you can find it by browsing the library, or if you happen to be at a drugstore, scan it. Once the given item is picked, the app will digitally apply it to your face. Love how you look? You can buy the product straight through the app. Seriously, it doesn’t get more convenient than that!

Bottom Line

Virtual makeup try-on. Need we say more?

L'Oréal Makeup Genius App can be downloaded for free on iTunes

Next Up: The One Product That’ll Help Streamline Your Skin Care Routine